BOTK 1525 - Social Media Campaign

Credits: 1
This course develops student’s ability to plan, execute, and evaluate a social media campaign for a client, organization, or business. Original content will be created using common software applications and digital devices. Planning a week-long social media campaign will include audience analysis, campaign objectives, developing a timeline, and learning about the metrics available to measure the impact of the campaign.

Prerequisite: MKT 1005 (may be taken concurrently)