Dec 03, 2024  
2024-2025 Catalog 
  
2024-2025 Catalog

MKT 3210 - Principles of Marketing

Credits: 3

This course is an introduction to the marketing discipline. Emphasis is given to vocabulary, principles, and marketing strategies as each relates to products, pricing, distribution, and promotion. Also included is a study of the practices and problems in national and international environments.