MKT 2005 - Digital Marketing

Credits: 3

This course introduces students to the core principles and strategies of digital marketing. Students will learn about various digital channels and how to design, execute, and measure marketing strategies. Topics will include SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, digital advertising, analytics, influencer strategies, and content marketing. Students will apply their knowledge by designing and evaluating a digital marketing plan.