COMM 2090 - Introduction to Persuasion

Credits: 3

This course will focus on studying theory and research in persuasion. Students will learn to define persuasion, and they will come to understand attitude formation, as well as the often misunderstood relationships between attitudes, beliefs, behaviors, and values. Students will also learn of prominent persuasion theories and their practical applications to the real world. Finally, students will discuss several of the ethical considerations one should make while designing and implementing persuasive messages. Offered: Spring Semester, Odd Years